Press release: Tour de Laemmle! Free event with free movies

L.A.’s premiere destination for independent film, LAEMMLE THEATRES, is excited to announce the first-ever TOUR DE LAEMMLE.  Theatre owner and cycling advocate GREG LAEMMLE will be riding his TERN commuter bicycle (aka, “The Pirate Ninja”) to all seven Laemmle locations SATURDAY, JUNE 21.  And he’s inviting the public to pedal with him!


The TOUR is FREE to all participants. Riders may join Greg for the entire route, which starts at the ROYAL THEATRE in West L.A. at 6am, or for one or more of the ensuing legs. The full circuit (which returns to the Royal in the early evening) will cover 124 miles throughout the L.A. region including Santa Monica, Claremont, Beverly Hills and Encino at its most outward points.  See below for more route details.

Greg will be GIVING AWAY his “Pirate Ninja” bicycle to the grand prize winner of the TOUR SWEEPSTAKES! (see details below).  In addition, the FIRST 50 people who register for the Tour at will receive a FREE Laemmle  T-SHIRT.  Plus, ALL REGISTRANTS will receive a FREE Laemmle History Book, which commemorates three-generations of family ownership and a 75-year legacy of contributing to cultural life of Los Angeles.

At each theatre stop, cyclists can refuel with refreshments provided by the theatre and from the Tour’s sponsors including KIND BAR, O.N.E. COCONUT WATER, and others TBD.

The Tour celebrates the launch of Laemmle’s first BIKE CORRAL.  The corral is part of a pilot program by the Los Angeles Department of Transportation (LADOT) Bike Program, where the City partners with a local business to provide on-street bicycle parking.  The corral will be installed on LANKERSHIM BLVD. near the entrance of the NOHO 7, the chain’s acclaimed venue in the heart of the North Hollywood Arts District. Joining us for the ribbon-cutting ceremony will be L.A. Councilman and Metro Board Member PAUL KREKORIAN.

This new bike parking in combination with close proximity to the North Hollywood Metro station (just up the street), puts NoHo 7 on the cutting edge of accessibility for Angeleno movie-goers.  Further, it underscores Laemmle’s commitment (via its business operations and charitable foundation) to give back to its patrons and make L.A. truly a more livable and sustainable place for all residents.

The first 200 cyclists who use the new corral will receive a $2 DISCOUNT for any regularly priced NoHo 7 movie ticket AND will receive a FREE HEALTHY TREAT courtesy of KIND BAR.

In addition, one lucky person who enters the Tour de Laemmle Sweepstakes will pedal away with the top prize – the very same, high-end, Eclipse X20 TERN folding bicycle Greg will be riding that day! Known as the “PIRATE NINJA” this is one of TERN’s top-end models. It lists new at $2200!  This particular bike was recently given to Greg to use for CLIMATE RIDE 2104 (, a four-day, 250-mile charity ride in Northern California which took place last month.  Other sweepstakes prizes include Laemmle 75TH ANNIVERSARY merchandise, MOVIE PASSES, and more!


NOTE: Departure times below are estimated.  Please refer to the web page at for official schedule.

LEG 1 –  6:00am – Official start at ROYAL Theatre (West L.A.)

LEG 2 –  6:15am – Departure from MUSIC HALL (Beverly Hills)

LEG 3 –  10:00am – Departure from CLAREMONT 5 (Claremont)

LEG 4 –  12:00pm – Departure from PLAYHOUSE 7 (Pasadena)

CEREMONY –  2:00pm – Ribbon-cutting ceremony for NOHO 7 Bike Corral (North Hollywood) with PAUL KREKORIAN

LEG 5 –  3:00pm – Departure from NoHo 7

LEG 6 –  5:00pm – Departure from TOWN CENTER 5 (Encino)

LEG 7 –  7:00pm – Departure from MONICA FILM CENTRE (Santa Monica)

ARRIVAL –  7:25pm – Back at ROYAL Theatre

END –  7:45pm – Official close of TourGreg_RoyalTheatre

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