Press release: USC Pac Asia Museum free event: Lunar New Year Fest

 USC Pacific Asia Museum
11 am – 5 pm 

Free and open to the public


USC Pacific Asia Museum’s 5th Annual Lunar New Year Festival celebrating the Year of the Sheep takes place Saturday, January 31, from11 am to 5 pm, with performances, crafts, a puppet show, artist demonstrations and access to the museum galleries. Admission is free and open to the public and coincides with MUSEUMS FREE-FOR-ALL day, joining two dozen museums across Southern California to offer free admission.


The museum welcomes a delegation of 42 performers and traditional artisans from the Guangdong Province in China, and will also showcase the cultures of Korea, Cambodia and Vietnam who all celebrate the Lunar New Year as well. Performances and demonstrations will take place under a large tent in the museum’s parking lot, while activities and crafts are available in the courtyard and auditorium. Food trucks around the parking lot provide a varied selection all day long.
Celebrate the Year of the Sheep across Asia with a free day of performances, demonstrations, hands-on activities and gallery admission. Food trucks will be close by to satisfy hungry and thirsty visitors. The festival takes place inside the museum and in the tented parking lot, rain or shine.


Performance Schedule

11 am

Lion dance

11:30 am-12:30 pm

Guangdong delegation performance with songs and dances, puppet show, acrobatics, magic show, martial arts, and opera

1:30-2 pm

Vietnamese dances

2-3 pm

Guangdong delegation performance with songs and dances, acrobatics, and opera

4-4:30 pm

Korean dances and drumming

4:30-5 pm



Artisans from Guangdong will demonstrate the production of folk arts items including ceramics and pottery, lanterns, clay sculpture, miniature sculpture and embroidery.
Crafts & Activities

Year of the Sheep group activity, sheep craft, lantern making, firecracker making, calligraphy workshop, etc.


Plus, zodiac animal book program with author Oliver Chin, and public tours of the museum. Visit for schedule updates.
USC Pacific Asia Museum’s 5th Annual Lunar New Year Festival is made possible in part by Guangdong Province and the Ministry of Culture of the People’s Republic of China, the Consulate General of the People’s Republic of China in Los Angeles, Beauty Media Inc. and ICN TV Network. Special thanks to media sponsor KPCC.

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