It’s no secret. I love dogs, and I love Facebook because I can enjoy other people’s puppies. That’s fine, but I’ve grown suspicious about some of the posts, particularly about some dog or puppy celebrating a birthday and needing some likes.

That’s more like needy owner behavior, but who are these owners?  Here someone claiming to be Jessica White supposedly has a border collie pup. “Today is my brithday” (stet) and “hope I get some love here.”

Jessica White had 8.3K followers, but does she have border collies?  It’s hard to say, but this specific photo doesn’t belong to her.

Doing a Google Image Search, I found references dating back to 2012 to a page that no longer exists. There are other places this specific photo has been posted in 2015 (June and May and December). So it should be clear that this dog isn’t owned by this person (Jessica White) and that might no longer even be alive.

Most of the people in the comments didn’t bother to read more. If they did, they’d find the text is mostly about BMW, a car company. This is “like” farming.

• BBB Tip: Like-Farming is a Facebook scam still going strong
• The Hidden World of Facebook ‘Like Farming’ 

I’m afraid I have been mindlessly “liking” posts with photos as well, without checking the source. So always check the source.